Domain email is email associated with a domain name. A regular email address looks like “mail_name@service_name,” where the latter can be Gmail.com, Mail.ru, Yandex.ru, etc. Domain email allows you to use a corporate domain, which usually includes the company name, instead of free online services. brand or indicates the type of its activity. So, if you have a website at example.com, you can register mail like “[email protected]”. This will allow you to create an infinite number of boxes in which your domain name will be indicated after the @ symbol.
Why do you need a domain email?
Most often, an email domain is created for business correspondence. Companies use it to organize communication between the brand and partners, customers, and clients. You can create separate mailboxes for each employee, a specific branch, or for performing some important function: for example, [email protected] can be the address of the support team, and [email protected] can be the sales department. Domain mail makes it possible to register beautiful and meaningful names – the main thing is that they remain unique within the domain. It has long become a mandatory tool for any serious organization, including individual entrepreneurs and people promoting a personal brand.
Benefits of corporate mail
Freedom to choose email addresses is not the only advantage of using such mail. By linking business mailboxes to a domain, you automatically increase the status of your business in the eyes of your recipients. Below we will talk about four important advantages that distinguish accounts on a dedicated domain name from records on a public one.
Increasing brand awareness
The more often people see a company name or website address, the better they will remember it and the more likely they will remember/recognize the brand in the future. Every time a potential client, partner or other recipient receives a letter from you, he sees a domain in the postal address and mentally pronounces it – as a result, the desired name is involuntarily fixed in memory. It is no secret that people pay attention to familiar things faster and more willingly. Next time, the recipient will immediately highlight your message from the crowd, which means he will be more likely to open and read it.
Ensuring customer loyalty
High recognition naturally increases the trust of the audience. Due to the fact that the sender’s mailing address directly points to a specific company, the recipient immediately understands who the email came from, rather than wondering whether it is a scammer. If a business uses a free email server, it is suspicious. Users react with much more enthusiasm to letters sent from domain mailboxes. Corporate mail creates an image and allows you to make subscribers more loyal to the brand.
High email deliverability
In email marketing, the so-called “sender reputation”, which is monitored by mail operators, is extremely important. It is formed based on many parameters: user reaction, the content of letters, the presence/absence of a specific email or IP address in blacklists and spam databases, etc. Domain mail more often ends up in the “Inbox” and avoids the “Spam” folder because it has an SPF record is registered, which allows the mail robot to determine the authenticity of the sender. This reduces the chance that your email will be marked as spam.
Security and control
In addition to the SPF record, your own email domain allows you to configure DKIM and DMARC. These digital signatures are also used by bots to identify the sender. Incoming messages from such addresses are perceived as reliable. When a brand corresponds with a corporate domain name, this means that it has complete control over the mailboxes associated with it and the letters are safe.
Another significant plus is ease of management. You will be able to connect personal mailboxes for employees, easily deactivate accounts in case of their dismissal, and also combine addresses into groups in accordance with the company’s organizational structure. In addition, you will have access to the contents of letters sent to any of the added email addresses, which will allow you to monitor the work of staff and check work correspondence with clients/partners.
How to register mail on your domain
To create a domain email, you will, of course, need your own domain. If you don’t have one, select and buy a suitable one from any registrar.
You can add mail by purchasing hosting and connecting a domain name to it, or using the services Yandex.Mail, Gmail, Mail.ru, etc. These three services are the most popular.
In the first case, you will need to connect to the Yandex.360 platform (for business), a subscription to it costs from 249 RUR per month. The number of users is unlimited, the domain can be connected at any tariff.
The second option is to use Google Workspace. Price starts at $5.40 monthly per user. Suitable for companies with up to three hundred employees.
You can also choose Mail.ru for business. The VK WorkMail service allows you to connect a domain both free of charge and by subscription.
In all three cases, you will need to confirm the right to the domain name. The setup also includes adding an MX record and the above digital signatures.
Domain mail is an important attribute of modern business. It simultaneously serves as a promotion tool, a way to organize communication, and also allows you to protect corporate information and track employee activities.